Alan Birks joins GAMBICA & BEAMA

Birks joins with over 40 years experience in the UK Electrical Industry, during which time he has held senior sales and marketing management positions in a number of leading UK and International manufacturers, most recently Eaton Electrical. In recent years he has also championed change-management and excellence in processes as part of acquisition and business development programmes.

Birks is certainly no stranger to trade association activities as a past-President of BEAMA as well as representing UK associations at a European level.

In his new role he will head up the Test and Measurement sector at Gambica as well as providing the secretariat for AXrEM, the trade body  representing hospital scanner manufacturers in the UK. In addition he will lead the new Power Quality Focus group (BEAMA) as well as supporting other groups and activities in both organisations as his role evolves.