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Charlotte Stonestreet
Managing Editor |
Open, modern, future-oriented
19 October 2016
With the experience of four generations, family-run company Balluff develops future-oriented sensor solutions, network and identification systems, and as an enabler for Industry 4.0 is much more than just a sensor manufacturer. Reflecting this, the company has changed its mission statement from ”sensors worldwide" to "innovating automation”
"With the introduction of the new brand image, we are showing both internally and externally that Balluff also continues to develop its company profile," explains MD, Florian Hermle. "As a partner, we want to accompany our customers with innovative solutions and drive progress in their automation.
"As a family-run company traditional values such as sustainability and quality are important to us. Always with the aim of guaranteeing our customers worldwide an optimal degree of application assistance and service. Continuity and future developments are assured through values such as openness and progress."
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