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Charlotte Stonestreet
Managing Editor |
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Digitalising MRO management
04 August 2026
DAVID CULLERN explores the growing need for MRO expertise and offers insight into the vital role of digital capabilities and how the right supplier partnerships can help bridge the gap

THE MANUFACTURING landscape is undergoing a transformation. As industries embrace automation and with smart factories on the rise, the traditional concept of maintenance, repair and overhaul (MRO) is being redefined.
Originally grounded in mechanical knowledge and hands-on skills, which in themselves are becoming harder to find, MRO of today demands a further, complementary skillset; a deeper understanding of digital systems, data analytics and technological innovation.
At Rubix, we have seen this evolution first-hand, and we understand the critical challenge that manufacturers are facing: the need to upskill their workforce to keep up with modern production demands. With such a shift in the skills gap, manufacturers must now equip teams with the technical knowledge needed to operate and maintain digitalised and automated systems.
A new look for MRO
Driven by Industry 4.0, predictive maintenance technologies and real-time data, the rise in smart factories has expanded MRO beyond manual processes. Today, the manufacturing workforce must possess the technical understanding of digitalised tools in order to work with the new (and improved) production environment – one which is rooted in data literacy, system integration and digital fluency.
The changes have not been gradual, and manufacturers are feeling the pressure to keep up. As a result, many companies are still relying on outdated training methods and teams that are ill-equipped for the new ways of the industry. Therefore, one of the more pressing tasks for manufacturers is to address the growing demand for digital MRO skills in an industry that is grappling with an ageing workforce and labour shortages.
Improving the knowledge of your teams can deliver a range of benefits, including uptime, efficiency, productivity, cost reduction, sustainability and safety - an ideal solution for manufacturers who are working hard to deliver manufacturing performance in this changing landscape.
Manufacturers must understand the full potential of using the right tools to transform their MRO strategy. Digital platforms such as our condition monitoring platform, sensor-based diagnostics, and cloud-based inventory management systems are helping our clients move from reactive maintenance to predictive strategies.
However, successful implementation of digital tools requires an investment in training. This is where the strength of partnerships becomes evident. As a trusted partner, we guide customers through the full process, ensuring the right integration with existing systems and offering ongoing support.
To meet the demands of a modern production environment, technology is not enough. It is the combination of the right tools, a well-trained workforce and a responsive, knowledgeable supplier that will allow manufacturers to stay ahead of the curve.
Strategic partnerships
As the manufacturing landscape continues its rapid transformation, so too does the demand for specialist expertise and technical know-how. And as a result, the manufacturers of today are looking for partners not just for products, but for technical knowledge that adds value, future-proofs operations and maintains continuity in modern manufacturing environments.
Rubix meets this need by offering expert advice, on-site support and tailored MRO strategies that help bridge skills gaps. By choosing a partner equipped for the future of industry, manufacturers can enhance their operations and unlock smarter ways of working.
David Cullern is group VP, key accounts at Rubix
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