
![]() |
Charlotte Stonestreet
Managing Editor |
Home> | MACHINE BUILDING & ENGINEERING | >Enclosures | >Enclosure design & specification trends |
Enclosure design & specification trends
20 August 2014
The global economy has increased competition, which is great for consumers who can now demand high quality, low cost solutions. But, what does this mean for OEMs and design engineers? How have the pressures of operating on a global market affected their demands and requirements on component manufacturers? Chris Lloyd, managing director of Spelsberg ELS, explains the changing market trends in enclosure manufacture, supply and demand
It's probably fair to say that over the last decade almost every industry has undergone a massive upheaval. We've had the rise of the internet - including new forms of commerce, communication and mobile technology - and one of the biggest financial disasters in living memory. This has led to changes in attitudes and a dramatic shift in market trends; one of the most interesting trends that we've noticed, as an electrical component supplier, is the increased perceived value in personal, face-to-face service. To understand the latest market trends within our industry its best to first understand the demands of our customers.
The methods of researching and ordering components nowadays are a world away to how they were just ten years ago. It's possible to look for a product while on-site using your tablet; order it over the internet; and expect delivery (from anywhere in the world) within just a few working days. This means that OEMs and designers have a great deal more flexibility when ordering their product, and expect to find a solution perfectly suited to their needs.
Financial pressure
There is also increased pressure from most financial departments to keep costs low throughout the design and specification stage in order to keep the finished product competitive. Not only must component suppliers offer a flexible range of products which can be trusted to operate reliably, they must also offer real value to their customers. While this may sound like a list of impossible demands, the fact is that, on the whole, the market in the UK is rising to the challenge. This is leading towards a new trend of 'solutions based' service rather than product supply.
Traditionally the enclosure market was about selling space - an empty box in which to house electrical or electronic equipment. Customers expected a good selection of enclosures to choose from which they could specify based on dimension, IP rating, durability etc. Once they had found the correct enclosure, our job as supplier was to deliver it, and that was all. However, as it's now possible to order cheap components from China and other developing nations it's important that premium European brands, like Spelsberg, differentiate themselves and add value to their service.
While product development should still be high on the list of priorities for any premium manufacturer, it can no longer be the only focus. Spelsberg offers over 4000 standard enclosures and each year expands this range based on customer demands. The company also invests in customisation and assembly capabilities, to answer the specific demands of any end-user that approaches us from any industry in the world.
In the UK we have invested in larger Headquarters with twice the warehouse space, to keep delivery times low, and a dedicated CNC machining area - with three CNC machines - and assembly line. Rather than just selling our customers boxes with empty space from our standard product range, we work with them during their design stage to offer a bespoke service. We are then are able to customise the enclosure to meet their demands and even pre-install it prior to delivery. This helps to reduce the end-user's production and assembly costs.
This level of service is only possible with a sales team on the ground that understands the products being sold and the markets being sold into. We've found that OEMs and designers don't want to buy from a walking catalogue, but someone with firsthand experience of design and specification who can advise on the best path to take for their application. Ironically, in an age defined by global availability and tighter budgets, the overwhelming trend within our industry is for a personal service with value added options available.
Key Points
- Nowadays OEMs and designers have more flexibility when ordering product, so they expect a solution perfectly suited to their needs
- Component suppliers must provide a flexible range of reliable products and offer value to their customers
- This is leading towards a new trend of 'solutions based' service rather than product supply