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Charlotte Stonestreet
Managing Editor |
Industry Update
New brand image
09 August 2016
With the philosophy of steady progress in the interests of the customer, family-run company Balluff has unveiled new brand images, and a modified slogan.

The company develops future-oriented sensor solutions, network and identification systems, and as an enabler for Industry 4.0 is much more than just a sensor manufacturer. The new mission statement takes account of this growth, and 'sensors worldwide' now becomes 'innovating automation'.
MD, Florian Hermle says: "As a partner, we want to accompany our customers with innovative solutions and drive progress in their automation. We have been successfully taking this path for some time already. As a family-run company traditional values such as sustainability and quality are important to us. Always with the aim of guaranteeing our customers worldwide an optimal degree of application assistance and service. Continuity and future developments are assured through values such as openness and progress."
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