STOBER strengthens global presence

"Economic decisions are increasingly being driven by political motives today," says Markus Graf, chief sales officer at STOBER. "That's why technological strength alone is no longer enough. Companies need a solid foundation – and we are creating this by strategically focusing on the three major economic areas: the USA, Europe and East Asia."

The triad is still the backbone of the global industry. At the same time, however, it also stands for different sets of conditions, growing self-interests and potential system conflicts. STOBER therefore relies on a stable sales model based on regional strength and a global balance.

The drive specialist is systematically expanding its locations, customer relationships and partnerships in the three regions of the world – with Europe remaining the basis. North America and East Asia are becoming more strategically important. The focus is on proximity to local markets, rapid response to market requirements and a deep understanding of cultural differences. The aim is not to see the segments of the triad as opposites, but as three equally important pillars of a reliable international business model.

stober.co.uk