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Home>Events>Maintec>Who Would you Hire’ LIVE at Maintec

Who Would you Hire’ LIVE at Maintec

30 October 2018

With the recent launch of its new WypAll® ForceMax Industrial cloths, Kimberly-Clark Professional* challenged manufacturing production managers to reconsider their wiping choices, pitching the WypAll* range of industrial cloths against traditional rags and laundered cloths used in plant and manufacturing settings.

To highlight how you should be applying the same rigorous standards you use in hiring an employee to 'hiring' a wiping solution, Kimberly-Clark Professional* created The ‘Who Would you Hire’ interview (https://youtu.be/sjG4GQZm9h0) which demonstrates the benefits of using a WypAll® Cloth instead of traditional rags. It has been a hit on YouTube and Kimberly-Clark Professional* is pleased to announce that it will be re-enacted LIVE at Maintec on 6th and 7th November at the NEC.

“How would rags really compare with WypAll* in an interview for a key role on your production line? And have you ever considered the many ways in which your wiping choices affect your KPI’s,?” asks Simon Justice, Manufacturing Marketing Manager at Kimberly-Clark Professional*. “Given how important the correct decision is to achieving optimal productivity, isn’t it odd that we don’t think about it as we would hiring an employee?

“Selecting the correct wiping solution in manufacturing environments can affect KPI’s, improve productivity, increase operational efficiencies and reduce waste. If your current wiping solution was interviewed, would it get the job?”

Visit Maintec to see the ‘Who Would you Hire’ interview live in the Maintec Insights Theatre – and visit Kimberly-Clark Professional* on stand #100 as they will be offering a trial to save you 20% in the first 60 days with WypAll* Cloths or your money back. Guaranteed. Staged at the NEC over two days, Maintec is the UK's premier event for the maintenance engineering and asset management community.

WypAll* ForceMax – the #1 user preferred industrial cloth

Thick and super durable, WypAll* ForceMax – the #1 user preferred industrial cloth3 – is consistently preferred by users over rags and laundered cloths3 and is designed for superior removal of the toughest, most ingrained, dirt across all types of surfaces. It is a preferred product for removing oil and grease and tackling tough scrubbing jobs across industrial manufacturing sectors including engineering, aerospace, metal and transport.3,4

WypAll® ForceMax is made using Hydroknit technology – developed by Kimberly-Clark Professional* – which has been enhanced for this latest product development by blending recycled cotton fibres, cellulose and tear-resistant polypropylene. The result is a perfectly engineered solution with a softer, more cloth-like feel and a more clean consistent cloth compared to rags or laundered cloths.

WypAll® ForceMax absorbs two times faster, and two times more than rags1. The embossed cloth provides bulk and extra scrubbing power for tough cleaning tasks without tearing or falling apart. WypAll® ForceMax absorbs 40% more oil than rags and absorbs it five times faster.1 And compared with rags, WypAll* ForceMax reduces disposal waste by up to 78% against average rag usage2.

The self-dispensing case with measured stacks helps users control consumption and delivery of each smooth, consistent, durable cloth – no more jamming, no more torn cloths, no more user frustration. In addition, with each dispensing box containing 480 cloths, the WypAll* ForceMax on average occupies 68% less space than rags.2

With long-standing cleaning contracts, manufacturing facilities can often become oblivious to the poor standards of cleanliness of their laundered cloths. In contrast, WypAll* Cloths deliver a clean consistent and high-quality experience every time. While employees are sorting through inconsistent and often unusable piles of rags, they could already be on to the next job if they used the WypAll® range of more durable, absorbent cloths. Switching to this new-generation of cloths offers less quality issues and dramatically reduces waste and disposal costs.

“Increasingly important in manufacturing is the need to improve their cleaning efficiency whilst cutting down on waste and costs,” adds Simon Justice, Manufacturing Marketing Manager at Kimberly-Clark Professional*. “All WypAll® cloths are designed to specifically help reduce waste, improve productivity, and increase the overall efficiency of operations.”

As well as WypAll® ForceMax, Kimberly-Clark Professional* offers a complete range of cloths for light-duty and general-purpose wiping, to medium-duty cleaning tasks and tough maintenance and cleaning jobs. WypAll® products tackle the toughest grime, stains and liquid messes.



  1. Results of Laboratory Tests July 2017
  2. Comparison based on average WypAll* cloths usage vs average rag usage
  3. Results of Hall Test research conducted by Sapio Research July 2017
  4. Precision Research