Chinese growth strategy backed by robots

"China's rapid development in industrial robot automation is extraordinary," says Marina Bill, president of the International Federation of Robotics. "The operational stock surpassed the 1.5-million-unit mark two years ago, making China the first and only country with such a large industrial robot stock." The installation of 290,258 units in 2022 alone represents 52% of the global market.

To serve this demand, domestic and international robot suppliers have established production plants in China and continuously increased capacity.

Massive investment in the automotive industry has boosted demand since 2010 and China has become both the world's largest car market and the world's largest production base for cars - including electric cars - with strong growth potential. China is also a major producer of electronic devices, batteries, semiconductors and microchips. Since 2016, the electrical and electronics industry has replaced the automotive industry as the main customer and growth driver of industrial robots in China. Various other industries have also started to expand their capacity using advanced automation technology.

Today, China's home market still is the biggest single market for Chinese robot manufacturers: "So far the number of exported robots from China is very limited," says Xiaogang Song, executive director and secretary-general of the China Robot Industry Alliance (CRIA). "Chinese robots going abroad started only a few years ago. According to our statistics, the total number of exported robots is less than 5%."

"Like any business looking for a new market, Chinese robot companies go where there is demand for their products," says Song. Usually, Chinese robot companies set up their branches by cooperating with local partners and hiring local staff. It will take time to build brand credibility by raising technology levels and providing better services to meet the needs of foreign markets.