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Charlotte Stonestreet
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Farnell appoints new VP of eCommerce
31 August 2022
FARNELL, AN Avnet company and global distributor of electronic components, products and solutions, has appointed a new Vice President of eCommerce to drive growth through digital transformation and innovation across the business.

Arfan Sabir brings a wealth of experience after delivering digital leadership roles at Mothercare, Dreams, Currys/PC World, Epson and Kokoba, in addition to serving as Global Director of eCommerce for LEGO Group, where he spearheaded the digital transformation and increased on-line revenue by 275% in a two year period.
Most recently, Sabir was personally appointed by Touker Suleyman of Dragons Den fame to grow his portfolio of businesses and investments online with a key focus and bias on leading the turnaround of Hawes & Curtis, the largest business within the portfolio.
Sabir said: “My key focus is to strategically accelerate Farnell to become a digital first business that will significantly enhance the experience for our valued customers and suppliers."
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