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Charlotte Stonestreet
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Digital batch execution system
23 April 2026
LEADING pharmaceutical company, Laboratorios Farmacéuticos Rovi, has successfully implemented a comprehensive digital batch execution system in collaboration with Rockwell Automation and Adasoft, a specialty engineering and automation integrator. The integration marks a significant milestone in Rovi’s ongoing journey toward operational excellence and data integrity.

Rovi’s initiative focused on fully digitalizing batch execution processes, removing paper-based records and integrating FactoryTalk PharmaSuite® manufacturing execution system (MES) from Rockwell Automation, with core business platforms such as ERP and LIMS. The project’s first phase was completed in under a year, resulting in the removal of paper documentation, improved traceability, reduced review times, and enhanced competitiveness.
ROVI is a company with a significant industrial footprint dedicated to the manufacturing of its own products as well as contract manufacturing through its subsidiary ROIS. The standard and replicable approach adopted for the initial implementation has laid the foundation for future rollouts across additional Rovi facilities.
“Rovi’s vision for digital transformation aligns perfectly with our mission to help customers become more competitive, resilient, and sustainable,” said Rodrigo Riera, regional vice president, south region, Rockwell Automation. “By integrating advanced MES technology and fostering close collaboration, we have helped Rovi to achieve rapid, tangible results that set a new benchmark for the industry.”
Rockwell Automation supported Rovi throughout the project lifecycle, from design and software licensing to recipe creation, project management, staff training, and system validation. The partnership leveraged Rockwell’s experience in regulated environments and pharmaceutical processes.
Adasoft, a Gold-level system integrator in Rockwell Automation’s PartnerNetwork ecosystem, played a critical role in ensuring seamless integration and project delivery.
“Our experience in regulated industries and commitment to operational excellence allowed us to support Rovi in achieving a smooth transition to a fully digital environment,” said Oscar Cortada, vice president of market position and partnerships at Adasoft. “Digital transformation is not just about technology; it’s about empowering our clients to make informed decisions and maintain the highest standards of quality and safety.”
Building on the success of this project, Rovi, Adasoft and Rockwell Automation plan to continue their collaboration, advancing digital transformation and process automation across Rovi’s operations.
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