Farnell strengthens industrial SBC line card

This partnership brings great news for Farnell customers as they can now easily access a wide range of Advantech products that are available for immediate delivery. Over the coming months, Farnell plans to broaden this selection globally with focus on product breadth and expanding into other regions.

Romain Soreau, head of SBC at Farnell, said: “As technology continues to penetrate various products and the IoT drives innovation, reaching engineers early in the design process is crucial. Our partnership with Advantech enables us to offer end-to-end solutions that support our customers throughout their product lifecycle.”

Alexandre Caghassi, director of partners and alliances at Advantech, said: “Advantech constantly reflects and introduces innovative and diverse business models to serve its customers. The purpose of our partnership with Farnell is to provide an alternative go-to-market to meet the diverse needs of different customer segments, achieve a long-tail effect, and further market reach.”

Advantech is an authoritative voice in the fields of developing intelligent IoT systems and embedded platforms. Advantech assists its partners and customers in connecting their industrial chains with big data and AI.

Farnell is a reliable distributor of electronic components and solutions, offering its customers a comprehensive range of products sourced from the world's top manufacturers. With the addition of Advantech, a leading global provider of industrial wireless solutions, Farnell is further extending its position as a distributor of the latest and most advanced technology solutions.

Advantech products are now available from Farnell in EMEA.

uk.farnell.com/b/advantech