Hai Robotics opens EMEA innovation centre

The new facility has been designed as a structured environment where the full portfolio of HaiPick Systems, including the company’s latest upgraded HaiPick Climb system, can be assessed under real operating conditions. By bringing together live HaiPick systems, engineering expertise, and project experience in one location, the center enables more practical discussions on system design, scalability, and deployment across a range of industries including e-commerce, apparel, grocery, and industrial applications.

“The innovation center provides a space for more informed conversations around automation,” comments David Burggraaf, Marketing Director EMEA at Hai Robotics. “Rather than focusing on specifications alone, it allows customers and partners to evaluate how systems perform in real operational scenarios and how they can be adapted to specific application needs.”

The facility has already hosted several technical sessions with industry partners prior to its official opening and will continue to serve as a hub for customer engagement, partner collaboration, and industry dialogue across the EMEA region. 

With increasing demand for flexible and scalable automation solutions in Europe, the innovation centre reflects Hai Robotics’ commitment to supporting customers throughout the design and deployment process, from early-stage evaluation to long-term system expansion.

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