Homan makes strategic investment in HowToRobot

The collaboration brings together two complementary offerings with a shared mission to help customers in the United States, and around the globe, lower the cost, complexity, and time it takes to deploy robotics and industrial automation at scale. 

HowToRobot operates what is reported to be the world’s largest automation sourcing platform with more than 20,000 suppliers and expert support helping companies understand what robotics solutions will work for their organisation while also defining project requirements and streamlining deployment. This simplified approach allows customers to cut automation costs by up to 50% and launch robotics solutions four times faster. Holman recently launched a new robotics division, which combines solution design, flexible financing, and lifecycle asset management, enabling customers to launch faster, scale smarter, and maximise the long-term value of their investment with less complexity. 

Through this collaboration, HowToRobot and Holman are able to provide a seamless, end-to-end pathway for automation, making it easier for businesses to move from planning to deployment, manage their automation fleet, and scale solutions with lower risk and greater financial flexibility.

“We’re extremely proud of the investment Holman is making in our company,” said Søren Peters, CEO of HowToRobot. “There is a significant need in the market for making robotics and automation more accessible. The Holman Robotics team certainly shares this strategic vision, and together we look forward to helping customers embrace automation much faster while also eliminating the usual financial and technical roadblocks.”

The investment, which is effective immediately, supports HowToRobot’s continued development of tools and capabilities that make automation more accessible for customers. This includes further development of its AI-driven quotation tool and digital workflows that guide customers from defining their needs to matching with suppliers, obtaining and comparing budgetary and firm quotes, and ultimately selecting a vendor. The funding will also support the company’s transition toward a SaaS-based model and expanded commercial operations in key markets, such as the US and UK.

“For more than a century, Holman has been at the forefront of embracing innovative technologies that have the potential to deliver additional value to our customers,” said Holman’s VP of Robotics Joe Foster. “This investment and collaboration with HowToRobot will further strengthen our groundbreaking robotics offering, allowing Holman to leverage decades of experience managing complex assets to deliver a holistic approach to automation that bundles hardware, data integration, management software, and ongoing support into a single, streamlined solution.”

HowToRobot.com