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Home >Motortronics acquires Fairford Electronics

Motortronics acquires Fairford Electronics

13 July 2018

Motortronics, specialisist in the manufacturing of solid state AC motor controls and motor protection products, has announced the acquisition of Fairford Electronics for an undisclosed sum. Providing a range of complementary low voltage IEC soft starters, the Ivybridge, UK based business supports Motortronics’ growth plans and accelerates entry into new markets.

Established in 1979, Fairford is one of the industry’s leading innovators of motor control equipment. With design and production facilities in Ivybridge, UK, Fairford distributes its products via a Worldwide network of trusted distributors and brand label partners across the Industrial Automation industry.

“Fairford provides an exciting opportunity for Motortronics and specifically, strengthens our position in IEC class products,” explains Jim Mitchell, President.
“Now with operations in USA, United Kingdom, Korea and China, Motortronics and Fairford are perfectly placed to offer outstanding support to all markets globally.” adds Brian Hong, Managing Director, Motortronics Korea.

Mark Shepherd, Fairford Managing Director also commented on the acquisition adding “Motortronics strength in Medium Voltage and ANSI Soft Starters, combined with Fairford’s expertise in Low Voltage IEC Soft Starters provides a major growth opportunity for both businesses and extends the product range for all our customers.”

Both Motortronics and Fairford will continue to trade under their own names, and Fairford Electronics will trade as ‘FAIRFORD – A part of the Motortronics Group’